🧩 My Role: Freelance Graphic Designer
😊 Client Detail: Brought in to support the in-house team during a busy production period
🎨 Deliverables: 20pp booklet print ready PDF
🛠️ Software: Adobe InDesign, Illustrator, Photoshop (with AI-assisted image editing)
🎯 Objective / Target Audience:
Create a welcoming, informative publication that reflects the RSPCA’s compassionate values and motivates volunteers. The handbook needed to look friendly, engaging, and easy to navigate while clearly communicating key information.
✨ Approach:
Used full-page imagery showcasing volunteers in action to highlight the diversity and spirit of volunteering.
📈 Outcome:
Produced a professional, cohesive handbook ready for high-quality print production. The design strengthened the visual identity of the RSPCA’s volunteer communications and delivered on both clarity and emotional appeal.
🤩 Interesting Project Feature:
Cut-out feature on the back page, allowing volunteers to record their personal information and keep it accessible in case of a medical emergency while on duty for the RSPCA.
