🧩 My Role: Freelance Graphic Designer
😊 Client Detail: Supported the in-house marketing team at Poppy’s, a London-based funeral director
🎨 Deliverables: 6-sheet poster artwork and print-ready PDF designs for cemetery signage
🛠️ Software: Adobe InDesign, Illustrator, Photoshop
🎯 Objective / Target Audience:
Design clear, eye-catching signage that guides visitors to Poppy’s funeral home and reflects the brand’s compassionate and modern approach to funerals.
✨ Approach:
Used heartfelt quotes and simple, elegant layouts to convey empathy and warmth, ensuring the tone felt gentle and inviting while maintaining visibility from a distance.
📈 Outcome:
Delivered polished, print-ready assets that enhanced local visibility, supported brand recognition, and reduced pressure on the in-house team during a busy period.
🤩 Interesting Project Feature:
Featured genuine quotes from real Poppy’s customers on the 6-sheet signage, adding authenticity, emotional resonance, and a powerful sense of human connection to the brand’s message.
6 sheet
Cemetery Signage
