🧩 My Role: Multimedia Design Manager
😊 Client Detail: In-house designer at Smart Energy GB, the national campaign for smart meters across Great Britain
🎨 Deliverables: Event collateral including invitations, lanyards, and programmes for the ‘Gaz & Leccy’ campaign premiere
🛠️ Software: Adobe InDesign, Illustrator, Photoshop
🎯 Objective / Target Audience:
Create and produce high-quality, engaging event materials for the ‘Gaz & Leccy’ premiere, an evening event for Smart Energy GB and agency partners to unveil the new national marketing campaign.
✨ Approach:
Moved away from the brand’s usual corporate style to develop a more dynamic, evening-event aesthetic. Collaborated closely with a London-based printer to explore premium finishes, materials, and print techniques that would elevate the experience.
📈 Outcome:
Delivered striking, professional assets that captured the excitement of the event and reflected the energy of the campaign launch, receiving excellent feedback from attendees and stakeholders.
🤩 Interesting Project Feature:
Used spot UV on a matt laminated background for invitations and passes, and a high-gloss finish for programmes, creating an eye-catching contrast that made the event collateral truly stand out.
