🧩 My Role: Freelance Graphic Designer
😊 Client Detail: Brought in to support the in-house team during a busy production period
🎨 Deliverables: 20pp A5 catalogue print ready PDF
🛠️ Software: Adobe InDesign, Illustrator, Photoshop
🎯 Objective / Target Audience:
Design an uplifting, approachable fundraising booklet that inspires readers to get involved in the different events while maintaining alignment with RSPCA’s compassionate brand identity.
✨ Approach:
Used bright, friendly visuals, clear typography, to create an engaging layout that balanced creativity with brand consistency.
📈 Outcome:
Delivered a vibrant, on-brand booklet that should encourage participation and strengthen the organisation’s connection with its volunteer community.
🤩 Interesting Project Feature:
Used cut-out sections of images so people and animals appear to reach across pages, adding drama and giving the subjects a sense of real presence even in print form.
