🧩 My Role: Multimedia Design Manager
😊 Client Detail: In-house designer at Smart Energy GB, the national campaign for smart meters across Great Britain
🎨 Deliverables: 5 x A6 recipe cards and holding pocket
🛠️ Software: Adobe InDesign, Illustrator, Photoshop
🎯 Objective / Target Audience:
Design engaging, easy-to-digest recipe cards to support a campaign promoting low-energy cooking habits. The cards were distributed to Members of Parliament to raise awareness of energy-efficient lifestyles.
✨ Approach:
Collaborated with a popular TV show runner-up to design visually appealing recipe cards featuring “low energy” meals. Created a bright, friendly layout that balanced accessibility with Smart Energy GB’s brand identity, and designed a functional pocket for convenient collection and storage.
📈 Outcome:
The recipe cards were a standout success within the campaign, requiring multiple reprints due to high demand. The tactile, compact format encouraged engagement and extended the campaign’s reach beyond its initial audience.
🤩 Interesting Project Feature:
The popular TV show was The Great British Bake Off!
