🧩 My Role: Freelance Graphic Designer
😊 Client Detail: Startup app, GIGL — a digital gifting concept that unfortunately didn’t secure funding
🎨 Deliverables: Final logo design and support for app UX and user experience planning
🛠️ Software: Adobe InDesign, Illustrator, Photoshop
🎯 Objective / Target Audience:
Develop an engaging brand and intuitive user experience for an app designed to let users instantly send small ‘pick-me-up’ gifts (like a coffee or lunch) to friends, family, or colleagues.
✨ Approach:
Collaborated closely with the founder to explore playful yet sophisticated logo concepts that conveyed warmth, generosity, and ease of use. Supported early-stage UX planning through wireframe feedback and visual direction, ensuring brand tone and user flow worked cohesively.
📈 Outcome:
Delivered a final logo and app screen examples that positioned GIGL ready for investor presentation and prototype testing, despite funding not progressing.
🤩 Interesting Project Feature:
The logo was inspired by the idea of a wrapped gift within a chat bubble, symbolising both connection and giving, capturing the spirit of spontaneous, thoughtful gifting in a single icon.
Logo development
Final Logo
App Development
