Poppy’s – Brochure & Recruitment Materials

🧩 My Role: Freelance Graphic Designer
😊 Client Detail: Supported the in-house marketing team at Poppy’s, a London-based funeral director
🎨 Deliverables: 16-page A4 print and digital brochure, plus a 10-page digital recruitment booklet
🛠️ Software: Adobe InDesign, Canva

🎯 Objective / Target Audience:
Printed brochure for visitors to the funeral home and digital booklet to promote a job vacancy
✨ Approach:
Designed calm, contemporary layouts that reflect Poppy’s compassionate brand tone.
📈 Outcome:
Delivered assets on schedule, easing the workload for the internal team and ensuring consistency across print and digital channels.
🤩 Interesting Project Feature:
Collaborated with the marketing team to integrate Canva templates alongside InDesign layouts, giving the team flexibility to update materials independently.