🧩 My Role: Multimedia Design Manager
😊 Client Detail: In-house designer at Smart Energy GB, the national campaign for smart meters across Great Britain
🎨 Deliverables: 32-page A4 print-ready PDF
🛠️ Software: Adobe InDesign, Illustrator, Photoshop
🎯 Objective / Target Audience:
Responsible for developing the layout and design of Smart Energy GB’s annual report. The report contained extensive copy and data, so the goal was to present information in a clear, engaging, and visually appealing way through the use of infographics, charts, and imagery.
✨ Approach:
Established a clean, accessible design system to balance text-heavy sections with visual storytelling. Used data visualisation, iconography, and colour-coded sections to improve readability and highlight key achievements. Collaborated with internal stakeholders to ensure brand alignment and accuracy across all content.
📈 Outcome:
Delivered a professional, award-winning report that effectively communicated the organisation’s yearly performance. The design helped make complex data engaging and approachable for stakeholders, partners, and the public.
🤩 Interesting Project Feature:
Winner of a Silver Award at the International Annual Report Design Awards (IADA) 2018.
