🧩 My Role: Freelance Graphic Designer
😊 Client Detail: Brought in to support the in-house team during a busy production period
🎨 Deliverables: 24-page printed catalogue, print-ready PDF for mail-out and in-store distribution
🛠️ Software: Adobe InDesign, Illustrator, Photoshop (with AI-assisted image editing)
🎯 Objective / Target Audience:
Catalogue to promote RSPCA’s online store and drive awareness in charity shop customers
✨ Approach:
Streamlined the layout process to handle a high volume of product imagery efficiently, integrating AI-assisted editing for consistency and speed across over 400 images. Focused on clean product imagery and clear, consistent labelling for easy browsing.
📈 Outcome:
Delivered a fully print-ready catalogue before deadline, improving visual consistency across product ranges and easing the workload for the internal team.
🤩 Interesting Project Feature:
Managed and optimised over 400 product images using AI tools to remove unwanted features as well as add festive decorations.
“Thank you for all your hard work on this project, you’ve made it a lot easier this year and it looks great”
Rachel Hemsworth – Senior Designer at the RSPCA
Adapting images using AI
The image on the left shows the original photo, and the image on the right shows the final version used on the front cover. Using Adobe Photoshop and its AI tools, I removed the person in blue and enhanced the scene to create a more festive, Christmas feel.
The product image on the left shows the original, while the image on the right shows the final version used on page 11. Using Adobe Photoshop and its AI tools, I removed unwanted products and added decorative elements to enhance the composition.
