🧩 My Role: Freelance Graphic Designer
😊 Client Detail: A growing online tutoring company with limited in-house design capacity, outsourcing creative support as needed
🎨 Deliverables: Print-ready artwork for a series of event pull-up banners
🛠️ Software: Adobe InDesign, Illustrator, Photoshop
🎯 Objective / Target Audience:
Design a cohesive set of pull-up banners for an education industry event, aligning with MyTutor’s refreshed branding and ensuring strong visual impact in a busy exhibition environment.
✨ Approach:
Collaborated with the marketing team to interpret updated brand guidelines and create bold, approachable layouts that balanced key messaging with clean, confident visuals. Paid close attention to scale, readability, and consistency across all banners to ensure maximum visibility.
📈 Outcome:
Delivered polished, print-ready artwork that effectively represented MyTutor’s new brand identity and enhanced their professional presence at the event.
🤩 Interesting Project Feature:
This project came through my former manager. It’s always great when past colleagues get back in touch for new work.
